Privacy Policy

Privacy matters at several points in an online purchase: when a browser loads a page, when a shopper considers an item, when an order is placed, and when someone asks for help afterward. This Privacy Policy explains the personal information involved at those points, how Melsivo uses it, and the choices available to you. It applies to interactions with https://melsivo.com and communications about our online store.

Data Controller

For personal information processed to operate Melsivo's retail business, the data controller is:

Data Controller: Wuhan Bangyongjie Trading Co., Ltd.
Unified Social Credit Code (USCC): 91420114MAKDMX347E
Registered Address: Factory Building 6-1380, No. 91 Huayuanwan 2nd Street, Daji Street, Caidian District, Wuhan, Hubei Province
Privacy Contact Email: service@melsivo.com
Contact Phone: +86 15129847163
Business Hours: Monday to Friday: 9:00 AM - 5:00 PM (UTC+8, China Standard Time)

This is the organization to contact about access, correction, deletion, objections, and other privacy requests relating to our store. Some external services may act as independent controllers for their own activities under their respective notices.

1. Information Along the Shopping Journey

When you explore the store. A visit can generate basic technical and interaction information, such as an IP address, device and browser characteristics, approximate location inferred from network information, referral information, and records of page requests or interactions. Cookies or comparable browser technologies may support features such as remembering a cart or helping the website function.

When you ask a question. If you email or call us, we receive the contact details you provide, the content of the request, and any order references or attachments you choose to share. We use this information to respond and keep the necessary history of the issue.

When you order or use an account. The information needed for a purchase can include your name, email address, phone number, billing and delivery details, items ordered, transaction amounts, order status, and delivery or refund records. Payment details are submitted through the payment services made available at checkout; we do not ask customers to send full card numbers to our support mailbox.

When you communicate a preference. If you choose to receive promotional communications or update privacy choices, we may hold the relevant preference and a record of the request so that it can be applied.

We obtain information directly from you, through the operation of the site, and from providers involved in a transaction, such as a payment or delivery service reporting a transaction or shipment status.

2. Why Each Use Is Necessary

We use the information described above to administer purchases, confirm orders, arrange fulfillment, communicate about delivery or refunds, address customer requests, operate the website, reduce fraudulent activity, resolve disputes, and meet accounting or other legal obligations. We may also use limited operational information to troubleshoot errors and improve the clarity and reliability of the store. Promotional communications, if offered, follow the consent or other lawful conditions that apply where you live.

Where a law requires a stated legal basis, the relevant basis may be performing a contract or taking requested pre-contract steps, complying with a legal obligation, pursuing a legitimate interest such as safeguarding transactions where that interest is not overridden by your rights, or your consent for an activity that requires it. Consent can be withdrawn for future consent-based use without affecting lawful processing already completed.

3. Who Needs Information to Complete an Order?

A purchase may require information to move between us and service providers performing defined functions. Our storefront uses Shopify technology to facilitate the online store. Depending on the service needed, relevant recipients can include checkout and payment providers, carriers and delivery partners, customer-support or technical-service providers, and professional advisers or authorities when lawfully required. We share only information relevant to the function or lawful request, subject to the arrangements and protections applicable to that recipient.

A provider processing information for its own legally defined purposes may publish a separate privacy notice. Shopify publishes consumer privacy information at https://privacy.shopify.com/ describing processing carried out in its own capacity. The information each recipient receives depends on the service involved, and we assess those arrangements in light of our responsibilities to customers.

4. Browsing Technologies and Your Choices

Essential storage and similar technology can be needed for cart functions, checkout continuity, security, and site operation. Other technologies, where used, can help understand site use, remember choices, or support marketing. The precise categories available to a visitor can differ by region and the store's configured services. Where required by law, we seek consent before using non-essential technologies. You can also manage cookies through your browser; blocking essential storage may interfere with some site features.

If the site displays a cookie-preference control or privacy-choice link, use it to review the options available for your region. You may also contact service@melsivo.com to ask about an applicable opt-out or withdrawal request. We will handle legally recognized browser signals and requests as required by the law that applies to the relevant activity.

5. Advertising and Promotional Messages

If we offer marketing emails, the message or applicable preference process will provide a way to stop future promotional emails. Opting out of promotions will not stop necessary order, payment, delivery, or support messages. If personal information is used in a way that legally qualifies as a sale, sharing for cross-context behavioral advertising, or targeted advertising, eligible individuals may exercise the opt-out rights applicable in their jurisdiction. Contact us to submit such a request, and use any additional privacy-choice mechanism made available on the site. Marketing-related requests can be sent to the privacy contact address above even if you do not have a customer account.

6. Information Across Borders

The store's operating company is based in China, while online commerce can involve technology providers and delivery partners in other locations. Personal information may therefore be accessed, stored, or processed outside the country in which you live. Where cross-border transfer restrictions apply, we will use an appropriate legally recognized mechanism or other permitted basis. Privacy protections and public-authority access rules may differ between countries.

7. Keeping Information Only as Long as Needed

Order and payment-related records may need to be retained to complete transactions, respond to disputes, and meet tax or accounting requirements. Support correspondence may be kept while a request is being handled and for a reasonable related recordkeeping period. Preference records may be retained to respect your opt-out choices. Retention depends on the purpose, applicable legal rules, and the existence of a continuing legitimate need; information is then deleted or de-identified where appropriate.

8. Protecting Information

We seek to apply reasonable organizational and technical precautions proportionate to the information and the risks involved, and we limit access according to operational needs. No online transmission or storage system can be guaranteed completely secure. If you suspect unauthorized access to your account or a message claiming to be from us, contact us without sending passwords or full card details.

9. Requests You Can Make

Depending on your location and the applicable law, you may have rights to know or access information about you; correct inaccuracies; request deletion; obtain a portable copy; restrict or object to certain uses; withdraw consent; or decline certain forms of advertising-related processing. You may also have the right to appeal a refusal or complain to a competent supervisory authority.

Send a privacy request to service@melsivo.com and describe the right you wish to exercise. We may ask for reasonable information to verify identity or an authorized representative before disclosing or changing personal information. We respond within the period required by applicable law and explain any lawful exception or limitation. We will not discriminate against you for exercising rights protected by law.

10. Children and External Websites

Melsivo's general shopping service is not directed toward children who lack legal capacity to provide the necessary information or enter a purchase in their jurisdiction. We do not intentionally seek personal information from children in violation of applicable law. If you believe a child has provided information that should be removed, contact us. Links to other websites may take you to services with independent privacy practices; review their notices before sharing information there.

11. Changes to This Notice

We may update this notice when our services, data practices, or legal requirements change. The current version will be made available on this website; where required, we will also provide an additional notice or seek consent for material changes. Earlier collection or processing is governed by the notices and laws applicable at the relevant time.

Contact About This Policy

For privacy questions or requests, use the Data Controller contact details above. For general customer service, our contact details are the same:

Operating Company and Customer Support

Operating Company: Wuhan Bangyongjie Trading Co., Ltd.
Unified Social Credit Code (USCC): 91420114MAKDMX347E
Company Address: Factory Building 6-1380, No. 91 Huayuanwan 2nd Street, Daji Street, Caidian District, Wuhan, Hubei Province
Support Email: service@melsivo.com
Contact Phone: +86 15129847163
Business Hours: Monday to Friday: 9:00 AM - 5:00 PM (UTC+8, China Standard Time)